Pay Per Click (PPC) is a type of advertising is when you bid against other businesses for keywords or phrases that are relevant to your business and the audience you want to attract.
PPC ads allow you to rank at the top of search engines such as Google & Bing and increases the likelihood of users visiting your website, as your advertisement will appear ahead of competitors with similar search terms. Unlike in SEO, you are able to use pictures and videos to market your business to the target audience and attract users.
PPC is an effective way to reduce spend whilst increasing conversions, as you only pay for the clicks on your website link itself – not per number of views.