Product engagement, essentially, does what it says on the tin. It’s the level by which an audience engages with your product or service. However, more than just that, it’s also a way of discovering how your audience is engaging with your product or service.
It is measured by means of a product engagement score (PES). By understanding how much, and by what means, customers are interacting with your offering, you can make the right choices that will enable you to further optimise your engagement levels and win happy customers.