Social Selling is a way of brands building relationships with prospective leads by connecting via social media. This can be a fantastic way to form meaningful connections with clients and customers.
While this can be a very effective way of actively approaching new leads, it’s important to avoid ‘spamming’ accounts with poorly-constructed, unwanted messages. The advantage is it can feel a lot more personal and intimate than cold calling, so make sure you use this to your advantage.
Social Selling is most effective when used as part of an Account-Based Marketing strategy.