Viral Marketing is a method of marketing that utilises social networks – predominantly social media – to encourage consumers to spread marketing content to a wider audience. This is executed by creating engaging content and providing a motive to share it with others.
Consumers sharing content for successful Viral Marketing helps create a sense of trust and reliability in the message you’re putting across as a brand. For that reason, you should have a clear and consistent brand identity & voice defined prior to the Viral Marketing campaign.
While this technique can be highly effective, it is difficult to execute.