Time spent on page is a metric that tracks how long a visitor stays on a specific page before leaving. It’s a key indicator of how engaging and relevant your content is. The longer visitors stay, the more likely they are to be interested in what you offer and take action, i.e. convert.
How can you improve time spent on page?
- Make content easy to read – Use clear headings, bullet points, and concise paragraphs.
- Add engaging media – Videos, images, and infographics keep visitors interested.
- Optimise site speed – Slow pages drive users away fast.
- Use internal links – Encourage visitors to explore more of your content.
The bottom line is this: The longer the time spent on page, the better engagement and results.