Google Ads, previously known as Google AdWords, it is an advertising platform, run by Google, that allows businesses to promote themselves, their products or services on a pay-per-click basis. This means they pay each time someone clicks on their ad. As is the case with social media posts, these clicks are often referred to as impressions.
There are strict character limits on Google Ads, meaning you have to get your message across as succinctly and as effectively as possible. However, the advertising platform is a great alternative to traditional advertising techniques, and can have fantastic results when done well.
