A Blog is a piece of text-based content (often accompanied by images & videos) created online and can be written for a variety of purposes; covering almost any subject matter.
Blogs are often used by businesses for marketing purposes; serving as entertainment to build the brand’s persona (a form of Digital Content Marketing), as educational pieces (perhaps written by a Subject-Matter Expert) and many other ways of drawing consumers in through content.
Our own KAYBE Blog is a perfect example of a business blog that educates and (we hope) entertains.