Brand is the etymology of the word can be traced back to the Norse word “Brandr” which directly translates to “to burn”. The term “Brand” originates from as early as 3,000BC and stems from the branding of animals to determine ownership. This practice later evolved into watermarking, or branding, of goods.
Fast-forward to the industrial revolution, branding on products has become commonplace through the use of logos, this was done to appeal to consumers, creating familiarity, trust and identifiability. Nowadays, brand is used as a more general term that applies to a company and their recognisable attributes.