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Learn everything you need to know about marketing acronyms and lingo. Simplify your understanding and level up your knowledge.

Marketing Dictionary

Discover what the many acronyms and terms used in marketing mean and how to contextualise them in a sentence.

What is a CPI and CPM?

Cost Per impressions

(CPI) – This is the expense your company will pay every time your ad is viewed by a potential customer

Cost Per A Thousand

(CPM) – Same as CPI, however, your company will pay for every 1,000 ads have been viewed by potential customers

CPM – Cost per mille – Mille is Latin for A Thousand

Worth noting:

CPI also stands for Customer Price Index

Use in a sentence...

We've had 50 views of our advert, it's £1 per view, so CPI means we owe £50. We've had over 1,000 views of our advert, so we now owe the company hosting our advert because we're paying CPM. We won't pay again until the advert hits 2,000 views, and so on

Cost Per impressions

(CPI) – This is the expense your company will pay every time your ad is viewed by a potential customer

Cost Per A Thousand

(CPM) – Same as CPI, however, your company will pay for every 1,000 ads have been viewed by potential customers

CPM – Cost per mille – Mille is Latin for A Thousand

Worth noting:

CPI also stands for Customer Price Index

Use in a Sentence...

We've had 50 views of our advert, it's £1 per view, so CPI means we owe £50. We've had over 1,000 views of our advert, so we now owe the company hosting our advert because we're paying CPM. We won't pay again until the advert hits 2,000 views, and so on

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