A Drip Campaign is a carefully constructed sequence of automated, scheduled emails that are sent over a period of time to potential customers. The aim of these emails is to direct these potential customers from an initial awareness of your business all the way down to making a purchase from you.
Each email provides valuable information, resources or reminders that are based on specific triggers – for instance, engaging with your brand in some way, or clicking on a particular product.
Within a drip campaign, relevant information is sent to prospects at key points, ensuring your brand is front and centre of their minds.