Ad Impressions are counted every time your advert is displayed to a consumer on a search results page (SERP), website or app. Analysing your Ad Impressions can be an insightful way of assessing the visibility of your ads across different channels; guiding your future marketing strategies with reliable, data-driven information.
It’s important not to confuse impressions with clicks, which indicate customer engagement. While that can also be a useful statistic to assess your ad performance, it is different to Ad Impressions.