An Editorial Calendar is an organisational tool used by marketers to manage their content with a clear, structured plan for publication. This enables you to optimise your content with a clear understanding of the most effective dates and times for publication.
The Editorial Calendar is ideally created in preparation for the marketing year ahead, but can be adjusted to evolve with the shifting, ever-changing landscape of the marketing industry. A Marketing Editorial Calendar could also be created for specific projects, months or even weeks for the same purpose of optimising content output.