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Learn everything you need to know about marketing acronyms and lingo. Simplify your understanding and level up your knowledge.

Marketing Dictionary

Discover what the many acronyms and terms used in marketing mean and how to contextualise them in a sentence.

What is Churn?

Churn, or churn rate, is the percentage of customers or subscribers who stop using a service over a set period of time. A low churn rate indicates high customer retention, while a higher churn rate means more customers stop buying from you or stop using your service.

 

Identifying a higher churn rate is important as it allows you to analyse your strategy and determine what is and isn’t working, this is vital for long-term customer retention.

Use in a sentence...

The customer retention campaign was successful, we have seen a significant reduction in our churn rate

Churn, or churn rate, is the percentage of customers or subscribers who stop using a service over a set period of time. A low churn rate indicates high customer retention, while a higher churn rate means more customers stop buying from you or stop using your service.

 

Identifying a higher churn rate is important as it allows you to analyse your strategy and determine what is and isn’t working, this is vital for long-term customer retention.

Use in a Sentence...

The customer retention campaign was successful, we have seen a significant reduction in our churn rate

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