Content syndication is the republication of the same content across different websites. This could be anything, such as a blog or a video, that is published on one site and then republished (in addition to the other site – not replacing it) on a syndicate site.
This helps create more visibility for the original content creator/publisher, which can help drive traffic to their site. It also benefits the syndicate website as the republished content provides them more content that can help enhance their website.
It’s important to have permission from the original publisher and credit them with any content syndication. When crediting them, you should also provide a link to the original source, as this will help with SEO.