Link Building is when you strategically get other websites to link back to your website – creating inbound links to your site – in order to improve SEO and traffic to your website. This increases the perceived authority of your page; making search engines believe you’re an expert on a certain topic and, therefore, increasing the site’s ranking for related search terms.
Link Building is a very effective method for increasing traffic to your website when executed well. This can be achieved with strategies such as guest blogging, social media activity, research competitor backlinks and create & distribute authoritative content such as infographics and whitepapers.