Local SEO is the practice of optimising your online presence so you appear in searches from people nearby. It’s all about being visible at the exact moment someone is looking for a business like yours in your area.
This covers things like optimising your Google Business Profile, collecting local reviews, using location-specific keywords, and making sure your business details are consistent everywhere online. For small and service-based businesses, Local SEO is often the difference between being found, or being forgotten.