Marketing Demographics are made up of characteristics like location, age and gender as well as more nuanced, detailed knowledge like income and education level. These help marketers create more relevant, effective content that benefits both marketers and consumers.
Armed with this knowledge, you can utilise Demographics in Marketing by segmenting your target audience and the market as a whole. This enables personalised marketing that’s more appealing to individual consumers; making them feel valued by brands, while brands benefit from those consumers being more likely to buy from them as a result.