Organic traffic refers to the visits to your website that arrive ‘for free’ from a search engine, as opposed to via paid ads. It is, generally, the result of great inbound methods and SEO efforts. To increase organic traffic, it’s essential to improve these wherever possible.
While it doesn’t provide a more immediate result like paid search traffic, it’s a good way to help get your brand seen by many more people around the world, and can help build your credibility.