Rebranding is where a company decides to make a change to its website, logo, name or general look and feel. This change in marketing strategy is generally done when a business wants their audience – or potential customer base – to see them differently.
Whether a company has had the same website since its inception and wants to bring it up to date, or whether the main focus of the business has changed and they want to reflect this with a new name or look, rebranding can have impactful results.