A Sales Funnel bears plenty of similarities to the marketing funnel, although they do hold some key differences. Most notably, the goal of the marketing funnel is to generate awareness and engagement for the brand, while the Sales Funnel focuses more on converting sales and transforming prospects into customers.
The Sales Funnel and marketing funnel should work cohesively together; complementing each other to gain a greater understanding of your consumers throughout their buying journey. This helps you provide them with a better experience and, therefore, makes them more likely to convert into sales and customers.