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Learn everything you need to know about marketing acronyms and lingo. Simplify your understanding and level up your knowledge.

Marketing Dictionary

Discover what the many acronyms and terms used in marketing mean and how to contextualise them in a sentence.

What is a Landing Page?

Generally designed for marketing or ad campaigns, a landing page is a separate page for an existing website, with an intended purpose to be a space visitors are directed to, or “land” on after clicking a link from an email or through ads seen on social media and elsewhere on the web.

Landing pages are made with the intent of carrying out a Call to Action (CTA), as such it’s important that there are minimal distractions for the user that could lead them away from the CTA. A landing page is often put in place rather than directing a user to the website’s homepage for this very reason.

The CTA will usually either take the shape of a data collection form or it may ask the user to carry out a specific action on the page, for example downloading a freebie or claiming a limited-time promotion. When users are asked to fill out a data collection form, there is typically an incentive given for completing the form, such as discounts on your services, or in some cases retail gift vouchers.

Use in a sentence...

The landing page on the ‘Countdown to Christmas’ campaign has performed well, seeing a 42.3% conversion rate of visitors into customers.

Generally designed for marketing or ad campaigns, a landing page is a separate page for an existing website, with an intended purpose to be a space visitors are directed to, or “land” on after clicking a link from an email or through ads seen on social media and elsewhere on the web.

Landing pages are made with the intent of carrying out a Call to Action (CTA), as such it’s important that there are minimal distractions for the user that could lead them away from the CTA. A landing page is often put in place rather than directing a user to the website’s homepage for this very reason.

The CTA will usually either take the shape of a data collection form or it may ask the user to carry out a specific action on the page, for example downloading a freebie or claiming a limited-time promotion. When users are asked to fill out a data collection form, there is typically an incentive given for completing the form, such as discounts on your services, or in some cases retail gift vouchers.

Use in a Sentence...

The landing page on the ‘Countdown to Christmas’ campaign has performed well, seeing a 42.3% conversion rate of visitors into customers.

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