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Learn everything you need to know about marketing acronyms and lingo. Simplify your understanding and level up your knowledge.

Marketing Dictionary

Discover what the many acronyms and terms used in marketing mean and how to contextualise them in a sentence.

What is a Wireframe?

In marketing, wireframes are often referred to as a way of outlining the design of an undeveloped website, software or app. The purpose of a wireframe is to plan out where each element will sit in the layout. Wireframes will either be shown to the client for direct feedback or used internally, they are an integral part of the website production process. Typically, wire frames do not contain any advanced content, nor do they contain any coloured elements, as the primary focus is detailing the site layout rather than being something visually appealing.  

 

Wireframes are beneficial as they allow you to visualise where each element will sit in the layout before it enters the full design phase. Because a wireframe is just a brief outline, it allows amendments to be made to the design without having to undo and discard design work, allowing changes to be made in the most cost-effective way possible. Another key benefit of wireframes is that they allow you to get relevant and constructive feedback at a vital stage in the design process, this feedback will help you to create the best possible user experience once the site is complete.

Use in a sentence...

After looking at the wireframe for the site, I believe the elements work well where they are placed, and they allow the site to flow well, giving the best User Experience

In marketing, wireframes are often referred to as a way of outlining the design of an undeveloped website, software or app. The purpose of a wireframe is to plan out where each element will sit in the layout. Wireframes will either be shown to the client for direct feedback or used internally, they are an integral part of the website production process. Typically, wire frames do not contain any advanced content, nor do they contain any coloured elements, as the primary focus is detailing the site layout rather than being something visually appealing.  

 

Wireframes are beneficial as they allow you to visualise where each element will sit in the layout before it enters the full design phase. Because a wireframe is just a brief outline, it allows amendments to be made to the design without having to undo and discard design work, allowing changes to be made in the most cost-effective way possible. Another key benefit of wireframes is that they allow you to get relevant and constructive feedback at a vital stage in the design process, this feedback will help you to create the best possible user experience once the site is complete.

Use in a Sentence...

After looking at the wireframe for the site, I believe the elements work well where they are placed, and they allow the site to flow well, giving the best User Experience

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