Organic Searches are the results that appear when a person types a search query into a search engine. The results that appear higher up are considered the best match by the search engine.
In order to appear higher up the search results, it’s important to make your content as relevant as possible – something that your audience will get value from, and ensure you employ good SEO methods, such as using relevant keywords.
Organic search results are not the same as display ads or paid results that appear in search results.